SERPology

SERPology

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Focusing on what SEOs can control
I recently read Mordy Oberstein’s LinkedIn post about the role of the CMO and who is responsible for LLM visibility.
Jul 9 • 
Celeste Gonzalez
1
Integrating AI into SEO Testing Workflows
Going over some things I talked about on Kick Point Playbook's webinar
Apr 9 • 
Celeste Gonzalez
1
Leveraging Heatmaps for SEO Testing
Making Data Count: Heatmaps in Action for SEO Testing Success
Jan 28 • 
Celeste Gonzalez
Your Above-the-Fold Content: Make it Count or Lose the Scroll
Hook Users Instantly or Watch Them Bounce
Dec 17, 2024 • 
Celeste Gonzalez
2
SEO Testing Framework
Why Guess When You Can Test?
Nov 27, 2024 • 
Celeste Gonzalez
1
Securing Client Buy-In for SEO Testing
Turn hesitation into action by pitching simple, data-driven SEO tests that show results and build trust for future strategies.
Oct 7, 2024 • 
Celeste Gonzalez
SXO Testing
Search experience optimization and how to test for your clients
Aug 18, 2024 • 
Celeste Gonzalez
Getting into SEO Testing
and how the heck does that work in local SEO
Jun 26, 2024 • 
Celeste Gonzalez
2
SERPology
SERPology
Welcome to SERPology, the newsletter where I share my thoughts on SEO topics.
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